Mary, from Are You Bogged Mate? was looking for a website that boosts awareness and starts a conversation with the broader community about the rising issue of depression and suicide rates among men in rural areas.

Are You Bogged Mate? Is confronting the challenges that country men face on a daily basis, talking about mental health, and lighting the path to support.

It all started with an article – ‘Are you bogged mate?’ written by Mary O’Brien – which spread far and wide gaining international attention. This topic struck a chord, and highlighted that while there are services available for suicide prevention, there is a disconnect in the way depression is being communicated to country men. Mary was approached by the QLD government and Queensland Farmers Federation to run a rural men's mental health awareness program. Mary wants to fix this disconnect and jumped on board.

A creative, informative website that is ranked high in Google is ranked highly by Mary, so she gave us a call. Our combination of in-house designers and programmers meant we were the ‘one-stop-shop’ for everything Mary wanted to incorporate on her website.

She understands the diverse challenges faced by the rural sector. Mary’s personal experience with rural men helped shape the tone of the website. The website is aimed to help connect country men with support services and breakdown the stigma associated with seeking help.

Not only is the website designed to engage directly with rural men, break down the stigma around mental health, bridging the gap and directly them to the right support and to speak up for those who often wont. It was also to promote and take bookings for events as well as being able to take sponsorship donations and enquiries.

Being a heavy issue, Mary also wanted to have some light hearted sections to the website. We incorporated her theme and metaphor of bogged tractors in her initial article and provided a platform for people to upload their own pictures of tractors being bogged. Website users can scroll through submitted images for a laugh. The images also represent that you’re not the only one to get into a muddy situation.

The new website is modern, user friendly and featured an easy to use donating system so people could show their support and help Mary dry up the mud and make getting out of the bog much easier for our farmers.

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AgEtal is an independent agricultural research and testing laboratory the specialises in testing seed and grain.

Their analysis and expertise allows you to plant and market your seed and grain with confidence. AgEtal is committed to delivering independant and accurate results in a timely manner, thus needed a platform with better, streamline process for customers to ‘Request an analysis’. The new website needed to be contemporary with a clear design, geared towards generating enquiries online.

Not only could we build a brand new, contemporary website in house but we could continue working with each generating business enquiries through digital marketing.

The online ‘Request for Analysis’ form was a really important part of their website. They wanted to create a streamline way for customers to access the forms and for them to receive the forms online. We created a form that could be used online and also have the ability to be printed if people prefer to fill the form out by hand.

Finally, to ensure customers knew exactly want tests or analysis they needed, we created informative pages for each of tests they offer. This provides customers with really useful information like what’s involved in the test, reasons for the analysis, what seed or grain it’s most suitable for, the price and other recommended tests.

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AgEtal has seen an increase in customer enquiries via their new website. The online analysis form has been easy for existing customers to migrate to, allowing a much easier way for requesting their seed and grain tests to be completed.

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The courier drivers pride themselves on being the ‘face’ of their clients and strive for excellent customer services. The new website was to have a sleek, clean design that represents the company values and be geared towards generating enquiries.

Not only does Quick and Cool deliver goods with care and confidence, but so do we. We are proud of the work we do and confident we will help them generate more business with our expertise in the digital world.

The new website features an easy to use online booking form that makes booking a delivery fast and simple. The website was also built with high performing and modern landing pages, giving Quick and Cool specific URLs to link to their digital marketing campaigns, meaning a higher Google quality score and better SEO results.

We included in depth detail about types of good they deliver and areas they service making the website a one-stop-shop for everything customers need to know.

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The problem was that, while the locals knew to go there for a pint, they didn’t always know that the Irish offers so much more than meets the eye.

The team wanted to increase awareness and enquiries for their functions business. Parties, weddings and corporate events are all catered for in the pub’s various function spaces and it was time to get the word out. What’s more, The Irish is home to a thriving gig scene, bringing a great range of bands to their stage, but needed a way to spread the word easily to music lovers in the city.

But, more than that, our combination of in-house specialists, including website designers, graphic designers and digital marketing gurus, could provide a ‘one stop shop’ for our favourite pub. We all put our collective heads together to come up with a website that did everything the Irish Club wanted, and more.

To start with, we put the Irish Club’s functions spaces front and centre on their new website. With prominent ‘Book Now’ buttons on the homepage, a dedicated ‘Function’ section which showcases each room and links to a separate page for each function space, it is now very easy for website visitors to book the perfect room for their event. We designed fun icons that summarise each room’s features, meaning less reading for the busy party planner and, what’s more, we put a link to the pub’s delicious function menu on each page. Venue, food, drinks….tick! Only thing left to do is send the invites!

Gig Guide

The Irish Club already had their social media marketing mastered with thousands of thirsty music lovers following their pages. What they needed was a way to link their Facebook posts directly to gig information to get the word out about individual events. So, we designed a special gig module to sit within their website. Now each gig has its own listing making it very shareable on social media and Google search engine friendly. Plus, we integrated the Irish Club’s Facebook page into a What’s On page so web visitors can easily see what’s on and when as well as connecting to the event through their own Facebook page.

So much so that they had to employ a full-time events coordinator to manage it! That’s a lot of parties! Sharing gig info has become so much easier and more successful for the team and, as a welcome bonus, because we integrated the mouthwatering menu into the website instead of linking to a pdf as had been done in the past, the menu page has become one of the top visited pages on the website. Now, should we have a yummy pizza or the Beef and Guinness pie for lunch? Meet you at The Irish!

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Although the Toowoomba Royal Show is a huge annual event, the new website needed to showcase the range of facilities the show grounds had to offer. The team wanted to increase awareness and enquiries for the venue hire. What's more, the Toowoomba Showgrounds holds regular events throughout the year so the easily organised events module will showcase everything there is to offer.

But, more than that, our combination of in-house designers and programmers meant we were the the ‘one-stop-shop’ for RASQ. Not only could we build a brand new, flash looking website in house, but our designers could also work with our programmers to designer a new ticketing portal helping the Toowoomba Royal Show run smoothly.

To start, we put the venues available for hire at the Toowoomba Showgrounds at the front and centre of the homepage on their new website. With a dedicated venue section, which showcases each room or area available for hire, and ‘book this venue’ button on each separate venue, it is now easy for website visitors to book the perfect venue for their event. We incorporated sliding image banners so people got a clear image of what the venue looks like to help aid in the decision making process.

Ticketing System

The Toowoomba Royal Show needed a new ticketing system that would give a more streamlined process at the gate and give them access to a simple portal to manage online ticket sales and view ticketing data. The ticketing system would provide barcoding for each ticket which would create ease and save time when show goers are entering the gates.

People could also plan ahead by filtering entertainment based on days they intended to go. The new website attracted new visitors and The Toowoomba Royal Show had record breaking pre-show ticket sales online since the new website has been launched.

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New kids on the block, they wanted to do some clever marketing to get their name and brand ‘out there’. Problem is, traditional marketing methods such as radio and TV ads are very expensive in downtown Brisvegas and out of the question for a small business like Prestige. They knew they had to tap into the powers of digital marketing….and that’s where we come in.

Well, apart from the fact that we share a mutual disgust of cockroaches, we are also digital marketing experts with a team of copywriters, content creators and social media whizzes that, working with our in-house website designers, could make sure we created a website that helped Prestige top Google’s SEO rankings every single time.

With the company’s particular needs in mind, we designed a website that had unique landing pages, each representing their different services. High performing and modern landing pages with clear, ad-like banners, gave Prestige specific URLs to link to their Social Media and Google Adwords campaigns, meaning a higher Google quality score and better SEO results. The banners on the landing pages reflect the offer in the ad and, of course, contain a prominently positioned ‘Book Now’ button. There’s no messing about for the wannabe termite destroyer on this website….one click and Prestige Pest Control will be there to save the day!

And, ok, we couldn’t help ourselves. Just for fun we added a ‘Spray the Bug’ game on the home page. Catch those nasty cockroaches if you can! But even if you can’t, you won’t forget this website. And of course, when it came to designing the perfect digital marketing campaign to get those click-throughs to the new website, we were the guys in the know too.

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No longer do they have to spend thousands of dollars on expensive TV campaigns, their digital campaign, clicking through to their specialised, targeted and optimised website does the job for a fraction of the cost. Bye bye cockies!

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The problem was that Formidable’s old website wasn’t integrating with or downloading from the database as well as it should, resulting in a messy and out-of-date site which was difficult for forklift buyers to navigate. What’s more, while Formidable sells its forklifts all over Australia, the website made it seem like they only operated in Victoria. Not so formidable!

With experts in both sitting right here in the office, we knew we could design a formidable solution for the company. Plus, we are experts in the database application that Formidable Forklift uses – Fastrack Dealer Net – because we were the ones that designed it in the first place. It was a match made in heaven.

The next mission was to help Formidable Forklifts increase their market around Australia. To do this we created a landing page for each area they service including Brisbane, Sydney, Melbourne, Adelaide, Perth, Darwin and Hobart. Doing this helped to show Google and website visitors that Formidable Forklifts was not only formidable in Melbourne. We link Google Adwords to the specific landing page for the area we’re targeting and, voila, the search engine ranking skyrockets and people searching for a forklift in Brisbane are directed straight to our formidable friends.

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Five months after the website launch the combination of the digital campaign and the easy-to-navigate website saw Formidable Forklifts have their best month ever and almost run out of forklifts to sell. Now that’s formidable!

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Dr Phil and his teams of wonder students work with agribusinesses to research opportunities which ultimately aim to increase profits, optimise strategic and competitive positions and empower employees. Go Dr Phil! He wanted a website that clearly explains what his group can do in an easy to read, accessible way, increasing awareness and interest in their services. Dr Phil is also a wizz on social media so he wanted to make sure his website would showcase his social media platforms in a way that would help people connect with him in real time.

He loved that we had the smarts to make his wonder students’ work accessible and to help him spread the word of what they could do by tapping into his clever use of social media. ‘Cause we may not know much about selling beef to China, but we sure know an awful lot about digital marketing. We’re pretty smart that way.

We set it up so you can get the gist of each project pretty quickly through bullet points, but if you want to, you can easily read on to really understand the information students have gleaned through their brainy brains. Plus, we popped Dr Phil’s Facebook and Twitter feeds on the home page so you can see what he and his talented students have been up to in real time and connect with them through social media.

Smart people who need other smart people to find out stuff using smart research can find Dr Phil and his teams of smart researchers at a click of a button, easily see what smart stuff they’ve done before and connect with them in real time. Gosh that’s smart.

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