In this week's webchat, Brendan and Gareth explain why professional photos are a much better option than stock photos. Professional photos build trust between your business and its customers and strengthens branding. Although stock images may seem like a cheap and easy way to get images, they have many flaws. Professional photos are a much more effective option.
Professional photos are tailored specifically for your brand and website which makes it more engaging and builds trust. They showcase the capabilities of your business and makes your team easily recognisable.
Stock images are not as effective because they are generic and not tailored to suit your branding or website. Some of the few issues with stock images that make them less engaging for our customers are:
- Many of the images are tailored towards American businesses
- Your competitors may be using the same images
- The possibility of mistaken brand identity.
Check out some excellent examples of businesses that have used professional photos for their website:
Want to get professional photos for your business? Contact us and we'll suggest some great photographers!
Know a friend that insists on using stock images? Share this webchat with them!