What is UX and why is it important to your business?

Putting thought into the user experience (UX) of your website can help your business increase its customers. Have you thought about how well your website guides customers to what they're looking for? Well, we have! These are some important things to know about designing a website's user experience (UX).    

What is a user experience? 

A user experience encompasses all aspects of a person's interaction with a company and its products. It's not necessarily something that can be designed but we can use design to respond to any friction in an experience. We custom design our website's user experience to make them easy to use and engage with.

Why does it matter? 

By identifying your website users and their objectives' we are able to align them with your businesses objectives. With this information, we can funnel the user into the right user flow, allowing them to easily navigate around the website and ultimately, engage with your business.

What can we do to guide the user?

It's important to remember you aren't the main user of your website! In order to help guide a user to engage with your business, you should put your self in the customer's shoes. Once you know who your target audience is and what they want, we can guide them to the right destination on your website through strategic design.  

How do we determine what a customer wants?

Determining what your customers' want from a website is a very important step to ensuring your website has effective user experience design. Here are some methods we take into consideration during this our website design process:   

  1. Evaluation of current website
  2. User surveys 
  3. User flows 
  4. Storytelling
  5. User profiles & personas 
  6. Content inventory 
  7. Content style 
  8. Analytics
  9. User testing and feedback 

How are your customers accessing your website?

Desktops aren't the only way your customers are accessing your website. While design your website, we consider how users will be accessing your website. Whether it's via their mobile, tablet, laptop, or desktop we design websites to be responsive to all screen sizes and ensure everything is displaying in the coherently on all devices. 

If you want to find out more information about websites that are designed tailored to your customers then give us a call on 1300 932 776.

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