What did we learn at the Google Partners Summit 2018?

Google invests a lot of time into machine learning and artificial intelligence to help Google Partners deliver smarter ads. Last week Brendan and John attended the Google Partners Summit 2018 in Brisbane! Find out what they learned in this week's webchat.

What advancements have been made to Google Ads? 

Google Ads have a great new feature for search ads that allows users to create responsive search ads rather than having to write multiple ad variations.

This feature allows up to four different ad descriptions and up to 15 different headlines. Google will then use the headlines, descriptions and specific information it knows about a potential client to create an ad combination most likely to appeal to that individual.

Not only is this a much more effective way to create responsive search ads, this new feature also allows for a slightly higher character limit so we can take up more ad real-estate, pushing competitors further down the list.

As Google Partners, we are accredited to set up and manage these ads in the most cost-effective way for you to attract more business at a local, national and international level. 

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If you would like to find out more about using Google Ads for your business, book a free consultation with our marketing specialist

Give us a call: (07) 4638 8488

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