Are you responsible for maintaining your company’s Facebook page? Well, we have put together a checklist of free basic steps (and how to do them!) that anybody can do to stack the decks in your company's favour.
1. Verify your page
The main benefit of verification is that it identifies that your Facebook page legitimately acts on behalf of the company or organization it is representing. Once verified, the page will receive the grey approval badge next to the business name and by all rights should rank higher in the Facebook search results.
2. Set a custom URL for your page
Similar to personalized license plates, a custom or ‘vanity’ URL makes your page more identifiable and easier to recall than the default URL your page is initially be assigned with. When you change the URL, you will also be changing the username. So your desired URL/username needs to be unique and not already taken. This will make your new page’s address look similar to the following - www.facebook.com/yournewusername.
3. Ensure your graphics are being utilized properly
Your Facebook profile image, the square image in the top left-hand corner, should always contain a clean, recognizable image of your organisation’s logo or shortened variation of a logo. It shouldn’t contain any additional text and it should be re-sized to square dimensions so it is not overly cropped – 400 by 400 pixels works fine.
Secondly, your cover image is the rectangular graphic that resides at the top of your page. Generally, it appears with 16 to 9 aspect ratio but can get cropped to various sizes depending on the screen size of the device that you are using. As a general guide, as of 2018, you should make the image 1920 by 1080 pixels.
It is a good idea to update your cover image regularly to keep the page looking fresh.
4. Populate Your Page
If you are just starting out, there’s a couple of sections that you are going to want to ensure are kept up to date. The first is the ‘About’ section, we recommend you complete the following sections as a minimum:
- Add the current contact details and opening hours as it will often be the first section on your page that potential customers visit.
- Select up to three of the most relevant categories that your business falls under. This could greatly affect the prominence of your page in searches on Facebook.
- We also recommend that you take the time to complete the ‘company overview’ section so that people can easily get an understanding of what your business does.
The second section that you will want to add content to is the ‘Services’ category. Here, you are able to add brief descriptions, images and pricing for all the individual services that your business offers.
5. Set up Direct Messaging to your Page
Chances are you are going to want to utilize your Business Facebook as another medium for customers to get in touch with you. To set up or check direct messaging or auto-replies, visit the Messaging section, within the page Settings.
To further increase the volume of inbound Facebook enquiries, you can also add or change the blue call to action button which is located under the cover photo. By default, this is a "Send Message" button, which will make the message box open when the button is clicked on by customers. Other options for this button include ‘Sign up’, ‘Get a quote’ or ‘Shop now’ which can be used if you want to direct people to your website.
Watch our webchat above, for detailed step-by-step instructions on how to optimise your Facebook Business Page or if you want to find out more information about how we can help you give us a call on 1300 932 776.