In this week's webchat, Brendan and John talk about the upcoming changes to the Facebook news feed and how this change could effect your business.
Currently, our Facebook newsfeed is getting slammed by posts and content being published from brands, businesses and entertainment industries just to name a few. The aim of this new change Facebook is implementing is to place more emphasis on exchanges and interactions that are meaningful and personal to users. In doing this, Facebook is shifting the news feed content back to posts from family and friends or Facebook groups you are a member of.
These changes will have high implications for your business if you rely on reaching customers organically. Some sources think that these changes are going to have a big impact on how companies and brands use Facebook. The consensus is that the average number of views on brand/business posts could drop by up to two thirds. There are no details yet on when this change is happening or how they will roll it out, but the change is imminent.
Companies are going to have to rely a lot more heavily on paid advertisements if they want their posts to be reached. Businesses must now consider doing paid adverts on Facebook to grow their social media audience or to reach new customers.
Get in touch with us if you're considering using online digital advertising for your business such as Facebook Adverts. We offer free consultations where we can sit down and discuss your business objectives, how specific they may be including targeting certain audiences and what the best kind of campaign to put in place is.