Own a .au domain? You were part of a Guinness World Record!

Clevvi Director, James Deck, is on the board of auDA (.au Domain Administration). auDA is the policy authority and industry self-regulatory body for the .au domain space.

James’ role as a Non-Executive Director involves looking at the bigger picture of the .au domain space and providing strategic initiatives to keep the .au domain name space secure (which each of us relies on both professional and personally). James is also on the Security and Risk committee which involves making sure that .au continues to resolve day in, day out.

auDA recently made a Guinness World Record for the successful and seamless transition of the 3.1 million .au domain names from the previous operator to Afilias Australia. Previously, auDA outsourced the technical operation of the registry database. In the nearly two decades that auDa has been operating they had used this same provider. auDA tested the market through a tender process to ensure that .au domain names were being served up using the latest technology and for a competitive price. In December, during one of James’ first board meetings, auDA had to make the decision to stay with the current provider or put it out to one of the other people who tendered.

The transition was implemented by Afilias Australia Pty Ltd, who were selected in December 2017 following a global tender process. The changeover day based on contractual arrangements was the night of the 30th June to the July 1st 2018. auDA had six months to plan, tests and implement the transition plan. In the end, auDA moved all 3.1 Million domain names from one provider to another provider. It was the single largest migration of an internet top level domain registry in the world.

Afilias is delivering better technology for a lower price. Initiatives like a $12 million marketing fund, to enhance security and grow the .au domain name space, are possible based on the favourable terms obtained from the new operator.

At Clevvi, we provide high-level consulting for clients. With the ultimate responsibility for ensuring that .au domain names function reliably. James gains a unique exposure to best practices and technologies that underpin the Internet in Australia. The knowledge and experience that he gains with his "auDA hat" on in turn informs his work with Clevvi clients, who rely on us for reliable hosting infrastructure, for IT governance and strategy projects and more.

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