What makes a great logo?
A great logo will stand the test of time and engage with your ideal clients.
When creating a logo it is very important to consider colour, font and a possible illustration that encapsulates your company. While the visual elements are one of the most important things about a logo, it is also important to ensure your logo is scalable, versatile and readily available to you in multiple file types.
Logos that tend to have the most impact are ones that are easy to recall, very different from your competitors and distil the essence, tone, character, identity and personality of the brand.
What should you consider when designing a logo?
Logos are a form of nonverbal communication so it's crucial you are able to communicate your company visually through your logo.
Three of the most important elements you should consider with a logo design are;
- Company values
- Ideal target audience
Colour can say a lot about your company and is an important visual tool. Each colour can mean something different which is why a lot of research has been devoted to the way people respond to different colours and their meanings. Think about your company values and your ideal clients when it comes to colour selection. You want to select colours that engage effectively with your target audience while encapsulating your company values.
Why should you get a professional to design your logo?
We take the time to ensure we understand your company and your ideal clients before we even start designing your logo.
Online logo generators usually only allow you to pick a colour, a font and an ETA. Very little market research and time will get devoted to your logo.
With our graphic designers working for you, we guarantee you will notice the difference. We adopted the User Centred Design Canvas, which means before we even start the logo design, we will learn all about your company's style, values and ideal target audience.