How our team can make your content compelling

In this week’s webchat, Brendan introduces our new Content Specialist Ella Wright. They discuss the importance of having a well-written website and how it can effectively contribute to your SEO. 

Content can be one of the hardest parts of building a website especially if you're not sure exactly what to say on each page.We have dedicated content specialists whose priority is to write engaging content for your website. We make the time to meet with you and learn about your business so we can carefully craft your key ideas into compelling content. 

Here are our top 3 characteristics we use when crafting compelling content.

Engaging content:

We make sure your content is engaging as you only have a short period of time to engage with your client so we ensure your content is written to be short, punchy and to the point. We also make the layout of your content easy read, for example, column styles, block quotes, bullet point ect. Our content specialists make your content easy to read which makes your website more engaging.   

Goal Driven content:

Our content specialists ensure your content encourages users to take an action. Once a potential client finds out what you have to offer, our content will guide them to either:

  • Make an enquiry 
  • Request a quote
  • Book now. 

Goal-driven content prompts potential clients to take an action by getting in contact with your business.

SEO Friendly content:

When our content specialists write your content we ensure that it is SEO friendly so your website ranks well on Google. We carefully research keywords that people have been using in their Google searches specific to finding businesses in your industry. We then incorporate these keywords into your content so you are more likely appear higher in a Google search.

For example, 1300 Web Pro we are web designers but a popular keyword might be 'web developers'. We would then include that keyword in our content to so we are more likely to rank well in a Google search.    

Our content specialist can make your web development process easier by doing the content for you. If you're looking for a new website with engaging content get in contact with us at 1300 Web Pro. 

Feed your brain!  View more Webchats


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