How can "big data" boost your small business?

In this week's webchat, James and Ryan discuss the value of "big data" and how your small business can use your own data to target your digital marketing to specific people who are likely to use your service/purchase your products.

To understand how valuable this data is, we explore the new company, MoviePass. MoviePass was created by one of the founders of Netflix and it allows its subscribers go to any cinemas in the US once a day, for only $10/month. This may sound too good to be true, however, it's legitimate, despite being unwelcomed by a leading cinema chain.

How does this business make money? From its subscribers' data. They pass their subscribers data onto an analytics company, who is a major stakeholder in the company.

How can small business use this "big data"?

As a small business, you probably have the information to take advantage of this "big data", in the form of your customer list, mailing database, Facebook likers and more. You can provide this data to face advertising platforms like Facebook and Google to target your advertising to a "look-alike audience" which are people with really similar characteristics to your current database.

Do you need some help making your digital advertising more targeted? Get in contact with us to help you create a look-alike audience!

Know someone who needs a hand getting their advertising in front of potential clients? Share this web chat with them!



Feed your brain!  View more Webchats


Request and book a free consultation to receive a Quote and Start a Project.

The Process

  • Arrange a Consultation
  • We provide a Quote
  • We start work on your Project

Request a Quote

Leave me blank...


With dedicated support specialists Clevvi is able to partner with your business for anything digital.

Client Support - Are you an existing customer requiring support?
Email Set Up

Email set up instructions and Webmail Link.

Send Files

Need to send us some pictures or video? Use this link to upload your files directly to us.

Send Files
Remote support

Existing clients can use the below link to launch our Remote Support tool.


Pro-Active Support Plans

Like a car, your website needs some regular attention to stay at its best. Our support packages are designed to keep your website current, relevant, ranking on Google and continually improving from launch date to its last day.

Find out more about Pro-Active Support Plans

Log a job

Complete the form below to reach our friendly team.
Leave me blank...

Get in Touch

We are happy to help and would love to hear from you. Get in touch with us today!

Contact Details

Phone1300 932 776

Toowoomba 22 / 489 South St Toowoomba QLD 4350

Gold Coast 14 / 17 Karp Court Bundall QLD 4217

Mail PO Box 4902 GCMC QLD 9726

Social Media Channels

Complete the form below to reach our friendly team.

Leave me blank...
Toowoomba Map Image
Gold Coast Map Image