On this week's webchat, Teeka and Alice talk about how to bring some personality to your brand through your website. In particular, using engaging videos and profiles on your team.
The value of video testimonials:
Potential clients are more likely to watch a video testimonial than read a written one. Videos are a lot more engaging and connect with people more emotionally than text does.
Seeing a video testimonial from a company you already know and trust gives the video testimonial a lot more credibility, making you more inclined to believe what they’re saying.
Share useful info with video blogs:
Video blogs are a great way to position yourself as industry leaders. If you're posting regular, useful videos that provide value to viewers you're encouraging frequent visits to your website. This also brings a personal side to your brand. With video blogs, you strengthen the bond with website visitors by featuring your team. This helps humanises the business and represent your company personality.
Introducing your team on your website:
If you don’t have the resources to do video blogs, adding a ‘meet the team’ page to your website is a simple solution. This is an easy and effective way to show the faces behind the brand. When we check Google Analytics data we often see that 'team profiles' as the most visited pages on a website. If people can get to know who they are talking to or working with, they are more likely to get emotionally invested with your company.
This also allows you to set the tone of how you want to position your business. You could make staff bios fun and playful or more professional. This also helps potential clients identify if your company is the right fit for them.
If you need some help personalising your website and standing out from the competition, give us a call at 1300 WEB PRO (1300 932 776)