Takeaways

  • Why you should consider using digital marketing for your business
  • Strategies for using Google Ads and Facebook advertising
  • How to measure your results and avoid digital marketing 'sharks'
  • A/B testing to ensure your advertising is most effective
  • The important role your website plays in your digital marketing strategy

Digital marketing 101 - Brought to you by Clevvi

Digital marketing is fast becoming an increasingly vital channel for companies to grow their business with. You may be toyed with the idea of using digital marketing or have already been approached by high-pressure sales agency promoting their digital strategy.

Join Brendan and John from Clevvi, the Toowoomba region’s only certified ‘Google Partner’, to discover how to effectively use digital marketing to attract your target customers and drive them to your website for measurable results. Whether you have used digital marketing to promote your company in the past, or are just starting out, we will provide you with actionable tips and strategies to use when advertising your business online. When it comes to choosing an agency to manage your digital strategy, you will be armed with enough knowledge to know what to expect and avoid the 'sharks'.

Book your spot

Brendan McDonald

Workshop facilitator, Brendan McDonald is a Director of Toowoomba-based digital marketing and web design company, Clevvi. With 15 years marketing experience, and having undergone top-level training as a Google Partner, Brendan has in-depth experience of digital marketing in a range of industries.

John Hewitt

Our Digital Marketing Specialist, John, completed the Google Specialist Challenge and has extensive hands-on experience in all kinds of Google Ads campaign types. He has specific expertise in engineering elite-level Search and Display campaigns at a national-level across multiple industries.


Digital Marketing related webchats
What did we learn at the Google Partners Summit 2018?

Google invests a lot of time into machine learning and artificial intelligence to help Google Partners deliver smarter ads. Last week Brendan and John...

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Notice anything different with your browser recently?

Last week Google updated Chrome to make it even more obvious when a website is not securely hosted. If you have a website and it's not secure, your...

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Make the most out of your Google My Business Listing

Are you making the most out of your Google My Business Listing? You probably see Google My Business (GMB) listings every day but did you know that you...

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Common scams and how to avoid them

Domain Scams

Domain scams often tell you that your domain is about to expire or to "register SEO for your domain". To work out if your email or phone...

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Is your logo saying what you need it to?
What makes a great logo? 

A great logo will stand the test of time and engage with your ideal clients.  

When creating a logo it is very important...

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Digital Checklist for Transferring Business Ownership

In this week's webchat, our team discusses our top 7 digital checklist items to compile while buying or selling a business.

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What is UX and why is it important to your business?

In this week's webchat, Teeka and Gareth explain the important role of user experience (UX) and how to ensure your customers can seamlessly navigate...

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Defining your unique selling proposition

Your unique selling proposition (USP) tells your ideal customers, what you do, who you do it for and why you do it better. On this week's webchat,...

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End of life announcement for Adobe Business Catalyst

On this week's webchat, Alice and Teeka discuss Adobe's decision to close down Business Catalyst and what this decision means for companies who use...

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Top 5 Beginner’s Tips for Facebook Business Pages

On this week's webchat, Our Digital Marketing Specialist John, reveals his top tips on how you can improve your Business Facebook Page without...

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How should you prepare your business for a natural disaster

With natural disasters recently occurring around Australia, 1300 Web Pro had a think about our digital disaster plan. Do you know what you would do if...

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3 easy ways to give your website a personal touch

On this week's webchat, Teeka and Alice talk about how to bring some personality to your brand through your website. In particular, using engaging...

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Improve your email marketing in five easy steps

If used correctly, Email Marketing Systems (EMS) have the power to build a stronger relationship with your customers and increase the amount of...

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The upcoming changes to Facebook could affect your business

In this week's webchat, Brendan and John talk about the upcoming changes to the Facebook news feed and how this change could effect your business.

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The easiest way to keep your website up to date

In this week’s webchat, Brendan introduces our new Team Support member Alice Austin. They discuss our Proactive Support Plan services and how they can...

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Free digital marketing workshops to make effective marketing your New Years resolution!

In this week’s webchat, Brendan reveals that 1300 Web Pro will be hosting two free digital marketing workshops.

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Are you making these top 5 e-commerce mistakes?

In this week’s webchat, Brendan and Teeka discuss the 5 most common mistakes made by businesses who operate e-commerce websites. 

If you sell...

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How our team can make your content compelling

In this week’s webchat, Brendan introduces our new Content Specialist Ella Wright. They discuss the importance of having a well-written website and...

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How our Graphic Design services can help you

In this week’s webchat, Brendan introduces our new Graphic Designer Lindsey Kidman. They discuss our graphic design services and how graphic...

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How to make the most out of Facebook marketing

In this week's webchat, Brendan introduces our new Digital Marketing Specialist, John and explores how to develop effective Facebook marketing...

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Changes making SSL Certificates even more important!

In this week's webchat, James and Kara explain why it's becoming increasingly important for all websites to get secure hosting, what's changing in...

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David Janetzki MP joins us to discuss FridgeBrain and Small Business in the Region

In this week's 1300 Web Pro webchat, Brendan speaks to David Janetzki MP about an innovation grant we recently received to do a pilot program of...

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How can "big data" boost your small business?

In this week's webchat, James and Ryan discuss the value of "big data" and how your small business can use your own data to target your digital...

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Is your website goal driven and purposeful?

Effective websites need to go beyond just "looking pretty", they need to be designed around your business goals. In this week's webchat, Brendan,...

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The best ways to optimise your Google My Business Listing

SEO isn't just for your website, you can also optimise your Google My Business listing. In this week's webchat, Brendan and Brooke discuss the best...

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Use Google Alerts and filtering to help your searching

We are helping you become masters at Google by providing more tools to help you get the best and most relevant search results. In this week's...

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Why you should get professional photos taken instead of using stock images

In this week's webchat, Brendan and Gareth explain why professional photos are a much better option than stock photos. Professional photos build...

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Become more digital marketing savvy with our upcoming workshops

In collaboration with Toowoomba Chamber of Commerce and Toowoomba Regional Council, we are presenting digital marketing workshops in May. These...

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Make the most of your Google Analytics account with Google Analytics "Goals"

Setting up "Goals" can gear you up with critical information that can help you measure website and campaigns more effectively.

"Goals" can help...

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Hackers love Wordpress and Joomla Websites

Wordpress and Joomla are two popular website platforms but they can come with risks and vulnerabilities as Brendan and Ryan discuss in this week's...

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Facebook Lookalike Audiences help you clone your customers

By creating a profile of people that look similar to your current customer database, Facebook can help you advertise to people more likely to be...

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Facebook is stalking your customers, so you don't have to

A recent report found that Facebook knows us almost better than we know ourselves. Rather than spending time trying to discover what your customers...

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How do you come up with relevant, original content for Facebook posts, emails and your website?

It's important for any business to create captivating, high-quality content to attract new customers, rank with search engines, and position your...

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How Can AdWords Fill Trucks?

This week, Brendan is on location at Martin Transport to speak with business owner Craig. Together they will share with you how Google AdWords can...

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Google is focusing on Mobile First design for search results

Traditionally Google has primarly based their search results algorithms on the desktop version of websites. In April of 2015, with more and more...

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Page Speed affects your user experience AND your Google ranking

Last week, James and Brendan covered a number of techniques that can prevent your website from ranking higher in the organic search results on Google,...

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Is your website being held back?

Last week James and Brendan covered a number of techniques to help your website rank higher in the organic search results on Google. This week they're...

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Search Engine Optimsation - what can you do?

There are a lot of myths floating around in regards to how Google calculates its organic search result order. In this video, Brendan and James give...

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Using Facebook for national product reach

Inventor of the Prong gardening tool, Peter Nicol, talks about the success he has seen through using simple video ads on Facebook. Utilising Facebook...

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Customised Websites vs Templates - what's the difference?

Graphic Designer, Gareth, and Director, Brendan, discuss the benefits of having a website custom built for your business rather than using a...

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Is Google or Facebook better for your business?

James and Heather chat about the differences between Google and Facebooks services.

Both have free (organic) and paid options with their own benefits...

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Do you know how many ways 1300 Web Pro can help your business grow?

1300 Web Pro Directors Brendan and James cover the range of services that 1300 Web Pro can help your business with in this short video.

From...

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7 Reasons Your Business Should Use An Email Marketing System


1300 Web Pro Directors, Brendan and James, share some insights about the power of utilising an effective Email Marketing System and some best practice...

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How can "big data" boost your small business?

In this week's webchat, James and Ryan discuss the value of "big data" and how your small business can use your own data to target your digital...

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Like a car, your website needs some regular attention to stay at its best. Our support packages are designed to keep your website current, relevant, ranking on Google and continually improving from launch date to its last day.

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Phone1300 932 776 

Toowoomba 22 / 489 South St Toowoomba QLD 4350

Gold Coast 14 / 17 Karp Court Bundall QLD 4217

Mail PO Box 2773 Toowoomba 4350


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