↑179%

Increase In New Customers

↑127%

Increase In Traffic

↑126%

Increase In Phone Enquiries

Services

  • Website Redevelopment
  • Content Strategy
  • Digital Growth Strategy
  • Paid Social Media
  • Lead Generation
  • Conversion Rate Optimisation
  • Email Marketing
  • Social Engagement

The Client

Type 
Electrical & Solar

Founded 
2003

Business Phase 
Growth

Website 
excelpower.com.au
 

Excel Power is an award-winning, premium provider of electrical, solar and air-conditioning services.

Starting out as a small family business in 1993, they have grown to a large team of multi-skilled and certified electricians and are one of the leading installers of premium solar power systems across Toowoomba and the Darling Downs.

The Challenge

Excel Power’s business had evolved but their website did not reflect their premium brand and innovative solar solutions.

They were looking for a supplier who could build a new, futureproof website and support them with a digital marketing strategy to increase traffic and generate leads.

"When looking for a website and marketing partner, we knew we needed a specialist team with a premium offering to match our premium products. Clevvi came as a referral and their proposal, delivery and results spoke for themselves. We continue to grow month on month with the help of Clevvi and our new website.”

~ Graham Bidgood, Manager, Excel Power

The Solution

Clevvi worked with Excel Power to identify their Unique Value Proposition (UVP) which centred around their sustainable technology and premium brand offering.

The UVP provided the direction for all content developed for the new website and marketing campaigns.

We built the website with clear calls to action on each landing page to maximise leads. Visitors to the site are now encouraged to engage through quote request forms, contact details, eNewsletter registration and a downloadable Beginners Guide to Solar ebook.

We organised professional photography to reflect the premium brand messaging, and helped create Past Projects content to demonstrate experience, build credibility and highlight their reach in the local community.

“Clevvi were extremely proactive in their approach to providing a range of options and proposals for our new website and our socials. During the entire website build and even now, the team has always been extremely professional and responsive, which has made the whole process hassle-free.”

~ Jenna Reiken, Excel Power

Development didn’t stop at the website launch. We created an integrated booking system to encourage potential customers to book a tour of Excel Power’s showroom and learn more about solar energy.

With summer approaching, we identified an opportunity to enable ecommerce on the website to sell air conditioning units directly to customers. This was incorporated through a Shopify lite eCommerce embed, allowing visitors to buy products without the need to build an entire storefront.

“We love the creativity in the paid ads Clevvi put together and often have customers contact us with reference to the ads. Their research into keywords and target audiences is thorough as well. I especially enjoy learning from the experts when we catch up regularly to discuss Reports, strategies and suggestions of experiments each month. The best part is the results, our sales have gone through the roof as a result of the digital marketing efforts of Clevvi driving them to our website.”

~ Jenna Reiken, Excel Power

Why Clevvi?

We introduced a virtual marketing department to provide ongoing support to Excel Power and to ensure that the website continued to effectively drive traffic and leads.

The virtual marketing department worked with Excel Power to develop a 12-month marketing strategy that covered:

  • Email marketing
  • Google and Facebook ads with researched and custom-built audiences
  • Branded flyers and other print materials
  • Social Media posts with engagement strategies
  • Radio Ads
  • A positioning video with curated scripting

Excel Power has ongoing access to the full range of our in-house specialists to support the implementation of their marketing strategy. Each week they meet with Clevvi’s marketing strategist and account manager to review monthly campaigns and progress towards their quarterly objectives.

The Outcome

Clevvi has helped Excel Power to increase:

Traffic to their website by 127%
From an average of 222 users per week to over 400 users a week

Phone enquiries by 126%

The call-to-action triggers on each page has lead to an increase of 179% of new customers.

5% of all visitors to the website make an appointment, submit a contact form or call Excel Power directly.

“We saw immediate benefits once our new website had been built and more importantly, an increase in sales. We find that a lot of our customers are now using our website as an educational tool and are more informed about the quality differentiation between our products and services from our competitors before calling us. We get regular positive feedback regarding how informative our website is and we can only credit that to Clevvi.

Through data, reporting and weekly catch ups, we can qualify our marketing efforts and see our return on investment, the leads generated from our campaigns and target people in the market now. Previously, our website was just informational and not driving traffic, now it is a major lead generator with the phone ringing off the hook.”

~ Jenna Reiken, Excel Power