CASE STUDIES
Website: Namoi Cotton
Client
Namoi Cotton
Project
Design & build new Website
Deliverables
Website { CMS }
The Challenge
Namoi Cotton was formed as a grower owned co-operative in Wee Waa, NSW in 1962 by a small group of pioneering cotton growers.
In October 2017, Namoi Cotton restructured to become Namoi Cotton Limited, a fully public company listed on the ASX and is now Australia’s leading cotton processing company with 12 cotton gins in regional NSW and QLD.
Namoi Cotton also operates a cotton marketing business through its joint venture with Louis Dreyfus Company, Namoi Cotton Alliance (NCA) established in 2013.
After restructuring to become Namoi Cotton Limited, they needed a more established and authoritative digital presence to enhance their competitiveness.
Why Clevvi?
Namoi Cotton were looking for a team to assist with their entire digital presence.
Being such a large organisation, security and technical ability were important factors in the decision making process. Our diverse and capable team understood that their website needed to engage both the grower clients as well as the Namoi Cotton investors. We also have all the talent under one roof and could meet all of Namoi Cottons digital needs. Matched with the convenience of dealing with a local company meant we could meet face-to-face on a regular basis to build a sustainable, long lasting relationship.
The Solution
Being a large corporation, Namoi Cotton previously had an extremely large and comprehensive website in which users got lost in.
In order to make the new website engaging we split the different areas of the business and created engaging “dashboards” for both Namoi Growers and Namoi Investors which can later be used as landing pages in digital marketing campaigns.The dashboards featured news feeds, social feeds, weather feeds, and, specifically for the investors dashboard, an ASX live feed.
It was important for Namoi Cotton that their new website was professional yet contemporary and most importantly mobile responsive. We also optimised the website for SEO purposes to enhance their competitiveness within the industry.
With a wide range of information on the website including news, reports, information about the company and interactive maps for the cotton ginning locations, the website is a one-stop-shop for everything growers, investors and customers need to know.
The Outcome
Namoi Cotton has a brand new, fit-for-purpose website that caters for both their Grower clients as well as their investors
With a sleek and modern website, Namoi Cotton has differentiated themselves from their competitors and established themselves at the forefront digitally within the industry.
Visit the website!
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1300 932 776
