AgEtal

The Challenge

AgEtal is an independent agricultural research and testing laboratory the specialises in testing seed and grain. Their analysis and expertise allows you to plant and market your seed and grain with confidence. AgEtal is committed to delivering independant and accurate results in a timely manner, thus needed a platform with better, streamline process for customers to ‘Request an analysis’. The new website needed to be contemporary with a clear design, geared towards generating enquiries online.

Why They Chose Us

AgEtal believes in delivering timely results, and so do we. With our combination of in-house designers and programmers meant we were the the ‘one-stop-shop’ for AgEtal. Not only could we build a brand new, contemporary website in house but we could continue working with each generating business enquiries through digital marketing. 

The Solution

To start with, we designed a new website for AgEtal that was contemporary, mobile friendly and was optimised for SEO to increase organic ranking on Google. The online ‘Request for Analysis’ form was a really important part of their website. They wanted to create a streamline way for customers to access the forms and for them to receive the forms online. We created a form that could be used online and also have the ability to be printed if people prefer to fill the form out by hand.

Finally, to ensure customers knew exactly want tests or analysis they needed, we created informative pages for each of tests they offer. This provides customers with really useful information like what’s involved in the test, reasons for the analysis, what seed or grain it’s most suitable for, the price and other recommended tests.

The Outcome

We worked hard with AgEtal to design a fit-for-purpose website with a user friendly and hassle-free analysis form. AgEtal has seen an increase in customer enquiries via their new website. The online analysis form has been easy for existing customers to migrate to, allowing a much easier way for requesting their seed and grain tests to be completed.

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